The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Art Auction
Agency: Cundari / Toronto
Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Mobile Applications/Sites / Promotions
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Mobile Applications/Sites / Consumer Goods
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Ray-Ban Ambermatic
Agency: R/GA Stockholm / New York
Client: Ray-Ban Category: Mobile Applications/Sites / Consumer Goods
While You Were Off
Agency: BBH / New York + BBH Labs / New York
Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb
Agency: AKQA / London
Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Brisksaber
Agency: Mekanism / San Francisco
Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App
Agency: 1 Trick Pony / Hammonton
Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13022N
Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N
Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13026N
Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N
Award:
2013 Interactive Silver Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13023N
Award:
2013 Interactive Silver Pencil
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13035N
Award:
2013 Interactive Silver Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
13031N
Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N
Award:
2013 Interactive Bronze Pencil
Agency:
4am Saatchi & Saatchi / Guatemala
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13037N
Award:
2013 Interactive Bronze Pencil
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13024N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13025N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13036N
Award:
2013 Interactive Bronze Pencil
Agency:
TBWA / Helsinki
Client:
Adidas
Title:
adidas Window Shopping
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
13032N
Award:
2013 Interactive Bronze Pencil
Agency:
AKQA / D.C.
Client:
Delta Air Lines
Title:
Fly Delta iPad App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13034N
Award:
2013 Interactive Bronze Pencil
Agency:
TAXI / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
13033N
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Art Auction
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13161N
Award:
2013 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Chevy Game Time
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13162N
Award:
2013 Interactive Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13163N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13160N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Interactive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Guigoz
Title:
Let's speak baby
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13146N
Award:
2013 Interactive Merit Award
Agency:
McCann Erickson / New York
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13147N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13148N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13149N
Award:
2013 Interactive Merit Award
Agency:
R/GA Stockholm / New York
Client:
Ray-Ban
Title:
Ray-Ban Ambermatic
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13150N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York + BBH Labs / New York
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13157N
Award:
2013 Interactive Merit Award
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13158N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13159N
Award:
2013 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13145N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13154N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13155N